Horse & Country TV to launch in Germany

We’re delighted to announce that H&C TV will launch in Germany later this year.

New audience

H&C is already available in the UK, the Republic of Ireland, The Netherlands, Sweden and Australia, and this latest launch means the channel will soon be available to a vast new equestrian audience.

We have partnered with Deutsche Telekom (DTAG) to launch the German channel, which will be carried on DTAG’s Entertain service, in the Lifestyle and Big TV packages.

“Germany is not only a key market for equestrian sports and lifestyle, with 11 million people expressing an interest in horses, but also the biggest pay-TV market in Europe,” said H&C TV’s CEO, Heather Killen. “We hope Horse & Country TV will prove as popular with German equestrian fans as our local channels have in The Netherlands and Sweden.”

Large group

Peter Kerckhoff, VP Content at Deutsche Telekom said: “DTAG is committed to staying in theforefront of new channel concepts and broadening our Entertain offer. The equestrian sports andlifestyle audience clearly represents a large and under-served group in Germany that we are keen to address with this offer.”

The new channel will feature top international and national level sports and programming about German equestrian stars, as well as our trademark shows from across our international network, localized for the German market.

The channel will be available at Channel 234 on the Entertain service, and will launch in Autumn 2015.