Frankly we love anything to do with Martin Clunes, which is why we can’t get enough of this new advert from the British Horse Society (BHS).

BHS president

Martin is the BHS president and he makes a personal appearance in the ad and provides the voiceover, listing the numerous reasons for joining the society.

The commercial was shot at a BHS approved centre and features BHS members and volunteers.

Riding therapy

The 90-second advert will be shown for the first time on H&C, during the centre ad break in H&C’s exclusive new documentary Martin Clunes: Riding Therapy on Tuesday 28 March.

Martin Clunes: Riding Therapy premieres on Sky 253 at 9pm on 28 March, or you can watch it online now by subscribing to H&C Play.