7 Important Tips for Selling a Horse Online

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  • Upload High-Quality Photos and Videos:
    • Since not all potential buyers can visit, provide high-quality visuals.
    • Videos should show the horse in all basic gaits and “in action” to give buyers a complete picture and assess suitability.
  • Utilize Social Networks:
    • Promote your sales stable on platforms like Instagram, Facebook, and TikTok to increase reach.
    • A premium ad (e.g., Platin-Verkaufsanzeige on ehorses) may include sharing on the platform’s social media channels, reaching hundreds of thousands of potential buyers.
  • Conduct Interviews about the Sale Horses:
    • Anticipate common questions (often asked during test rides) and upload short interviews for each horse to provide a better overall impression.
    • Comprehensive description texts in the ad are also essential.
  • Offer Virtual Office Hours:
    • Schedule specific times for potential buyers to contact you via phone or chat to answer questions, fostering personal contact.
    • Maintain this contact and offer regular or individual appointments.
  • Create a Waiting List for Sale Horses:
    • Use a waiting list to keep track of who is interested and when appointments are scheduled.
  • Offer a Callback Service:
    • Set up a callback service to ensure everyone showing interest receives the necessary information, which is key for staying in touch with customers.
  • Tool Tips for Optimal Ads:
    • Photo Tools: Adobe Lightroom, Adobe Photoshop Express, VSCO, SKRWT, Enlight, Snapseed.
    • Video Tools: Video-Editor, Vivavideo, Youcut, Inshot.

🛡️ Conducting a Secure Online Horse Sale

  • Be Aware of Check Fraud:
    • Never accept check payments or purchase offers via check, especially from abroad, as they might be stolen or fake, even if they initially appear valid.
    • If you receive a check for an amount higher than the purchase price, do not transfer the difference back.
  • Beware of SMS or Email Fraud (“Phishing”):
    • Be suspicious of emails (even those seemingly from the platform, e.g., ehorses.de) asking for confidential data (credit card number, passwords, ad number, etc.).
    • Never carelessly disclose sensitive information; contact support immediately.
    • The platform will never ask for your payment details (credit card/bank info) again after the initial ad payment.
    • If you receive a suspicious SMS seemingly from the platform, do not respond and delete it immediately, as the platform does not send texts.
  • Blocking Fraudulent Inquirers:
    • As a seller, you can block specific inquirers directly in your requests if you are certain they are fraudulent.
    • If four or more providers block the same inquirer, they may be placed on a ‘Blacklist,’ preventing them from making further inquiries or placing ads.
    • If unsure, contact the platform’s support team for verification and potential blocking.
  • Online Sales Process (e.g., ehorses):
    • The platform is not involved in the purchase transaction and does not know who buys which horse from whom.
    • All sales-relevant agreements are negotiated between the seller and the buyer.
    • The platform does not give recommendations on payment methods or make statements about a buyer’s trustworthiness, as it lacks this information.
    • Any email seemingly from the platform making claims about a buyer’s trustworthiness is likely a fake.