Horse & Country Launches in Digital Basic on Telenet

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October 3, 2023 – London – Horse & Country (H&C), the international equestrian sports network, announced today the launch of its linear service in the digital basic tier of leading Belgian TV operator, Telenet. 


Horse & Country will now reach all Telenet’s subscribers in Belgium, adding to its impressive distribution in the Benelux region, where it is already available on 11 paid platforms in the Netherlands and on TV Vlaanderen in Belgium. Over 5 million households in Benelux now have access to Horse & Country’s linear television channel via basic and plus packages.


H&C CEO Heather Killen said, “Belgium is a leading equestrian nation and we’re delighted to bring Horse & Country to all Telenet’s digital subscribers.  We know event organizers and sponsors value linear distribution and we’re proud to offer unrivalled broadcast reach and presence among equestrian focused viewers in Benelux, in addition to our subscription streaming service, H&C+.”


Stephan Detry, President of the Belgian Equestrian Federation, Equibel, commented, “Equibel is delighted to partner with Horse & Country to promote equestrian sport in Belgium. This is the kind of partner we need, offering us the opportunity to bring our sport to a large audience by way of an international TV platform.”


Programming and Live Sports Coverage

Horse & Country brings equestrian sports fans an exhilarating lineup of live competition coverage, exclusive training and educational shows, entertainment, and documentaries. Next up on H&C’s livestream schedule will be exclusive coverage from elite-level competitions throughout the world, including Indoor Friesland, Jumping de Achterhoek and the Roelofsen Horse Trucks Winter Classics from the Netherlands, MARS Maryland 5* from the US, and Les 5 Étoiles de Pau from France.


H&C’s sports coverage throughout the year also includes exclusive on-demand access to top competitions across numerous equestrian disciplines, such as CSI Twente, Outdoor Gelderland, the Equestrian Summer Cup from Moerzeke, and the Brussels Stephex Masters. H&C’s schedule features exclusive documentaries with equestrian superstars like “Born to Ride” with Nicola Philippaerts and “Showtime” featuring US Olympian Jessica Springsteen. And for Belgian fans of horse sport there’s the regular magazine show, Equibel TV.


H&C also features a substantial roster of exclusive training and advice shows featuring major athletes from all disciplines designed to be relatable to all types of riders, including Masterclasses with Olympic, World and European showjumping champion, Jeroen Dubbeldam, US international show jumper Georgina Bloomberg, US Olympic eventer Will Coleman, and Dutch dressage legend Anky van Grunsven. Other H&C Masterclasses showcase the teachings of equestrian icons including Carl Hester and Charlotte Dujardin, US hunter expert Archie Cox, Egyptian Olympic show jumper Nayel Nassar, German superstar Ingrid Klimke, and international US eventer Liz Halliday-Sharp.


Media contact:

Sophie Horn

Country Manager, the Benelux

+31 646 07 52 72


About Horse & Country:


Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-tv platforms in the US, UK, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country ’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.